About Us

At Gold Ami our business is built on 4 pillars we tremendously value.

The first is transparency:

Transparency is what lead to us starting this business. We didn’t like how other jewellers wouldn't mention the weight of their precious metal jewellery. This allows them to overcharge customers for their jewellery. We find this wrong and deceiving. At Gold Ami we tell you the weight of every piece, silver or gold. This way you know exactly what you are paying for.

Second in line is value:

What do we mean by this? We mean we want to provide real value for our clients. This is why all our products are primarily priced on weight. This pricing model guarantees that you will get real value for your money. There are jewellers selling brass, stainless steel and other worthless metals higher than we sell silver and gold.

Our third pillar is sustainability:

We make sure that everything we produce and source is made in sustainable fashion. This could mean we use recycled metals, or we ensure our materials and products come from ethically conscious environments.

Finally, we guarantee quality:

Quality means everything to us. As perfectionists, we thrive off quality. This is one of the reasons we have so many returning customers, quality is essential for our business model. We have very comprehensive quality control systems in place to guarantee that there are 0 faults with any of our pieces.